Three clocks — do not mix them up
The launch plan clock measures your 18-month Founder Launch Plan commercial term — one monthly payment covers launch work and platform access for that term.
The delivery clock measures how long Ownstack works to configure, preview, test, and prepare your launch. First previews can be available in weeks once launch materials are ready — not 18 months.
The renewal clock starts after the 18-month commercial term. Platform access continues at the renewal rate for your tier — for example $149, $299, or $399 per month.
What the launch term buys
The launch term funds guided implementation: brand configuration, service setup, payment integration, switching work within your tier, launch quality review, and go-live coordination.
It also includes platform access and the growth tools your tier includes during the 18-month term. Studio and Signature bundle analytics, commerce, promotions, and specialty modules — not a separate add-on stack.
Paying monthly on a Founder Launch Plan does not mean launch takes 18 months. The 18 months is your commercial term; build time is separate and usually much shorter when you stay responsive.
When implementation officially begins
The delivery clock starts when required start conditions are met: agreement completed, commercial gates satisfied, and a launch packet confirmed implementation-ready.
Until then, you are in preparation and fit confirmation — not active build. This protects both sides from starting custom work without the inputs needed to finish.
If you stall on assets, approvals, or store access, your launch clock may pause. That is normal; your agreement defines what continues during a pause.
What platform renewal covers
Renewal keeps your platform live: hosting, runtime, transactional notifications, maintenance, standard updates, and access to features in your renewal tier.
It does not include unlimited custom redesign, major content rewrites, or new features outside your plan — those may require upgrades or scoped custom work.
Starter renewal covers core booking and payments. Studio and Signature renewals keep growth tools included — analytics, commerce, promotions, and retention workflows stay bundled.
Pay-in-full alternative
Some buyers use a one-time launch fee plus separate monthly platform billing after go-live. That path is operator-led through your LOI — not the hero model on the public pricing page.
Renewal rates after go-live follow the same tier structure. Only the payment shape during launch changes.
A decision framework by stage
Lean solo launch: Starter App Launch covers core branded setup, booking, payments, and standard switching support — renew at $149/mo after the term.
Serious solo brand: Studio App Launch is the usual default — full growth package with commerce, analytics, and specialty modules included, renewing at $299/mo.
High-touch brand: Signature App Launch adds expanded switching support, priority launch help, and Signature-tier growth modules — renewing at $399/mo.
Learn more
The pricing page shows current Founder Launch Plan rates, renewal tiers, the storage add-on, and comparison tables. The broader pricing guide explains the full model including inquiry-first checkout.
Start an inquiry when you want a recommendation tied to your specific business rather than general tiers alone.