Founder Launch Plans — the primary model
Each Founder Launch Plan is a single monthly price for an 18-month commercial term. Starter, Studio, and Signature bundle launch work, platform access, and included features — not a bare platform plus a stack of day-one add-ons.
Switching support from another booking tool is included in every plan. Depth scales by tier — it is not sold as a normal public add-on.
Studio is the usual default for serious solo brands. Starter fits lean launches. Signature fits high-touch brands that want expanded switching support, priority launch help, and Signature-tier growth modules.
- Starter App Launch — $249/mo × 18 months, then $149/mo renewal
- Studio App Launch — $449/mo × 18 months, then $299/mo renewal
- Signature App Launch — $699/mo × 18 months, then $399/mo renewal
What the 18-month launch term covers
The launch term pays for guided implementation: brand and runtime setup, service catalog configuration, booking and payment setup, switching work within your tier, testing, and launch stabilization.
Growth tools on Studio and Signature — analytics, commerce, promotions, specialty modules, and more — are included in the monthly price, not sold separately on the public pricing page.
Implementation begins when your launch packet is implementation-ready and required agreement conditions are met — not on first inquiry. Delivery can move in weeks once materials are ready.
What platform renewal covers
After the 18-month Founder Launch Plan term, platform access continues at the renewal rate shown for your tier. Renewal covers hosting, runtime, transactional notifications, maintenance, standard updates, and the features included in your renewal tier.
Studio and Signature renewals keep growth tools included. Starter renewal covers core booking, payments, client experience, and operational basics.
Normal transactional messages — receipts, invoices, booking notices, account-related email — are included within fair-use limits. Unusually heavy traffic or media usage may require an upgrade or the Extra Storage & Media add-on.
- Platform hosting and operational runtime
- Maintenance and standard platform updates
- Transactional email within fair use
- Features included in your renewal tier
- Support channels per your plan
Pay-in-full path (secondary)
Some buyers prefer a one-time launch fee plus a separate monthly platform renewal after go-live. That path is available through your LOI or operator — it is not the main offer on the public pricing page.
Illustrative pay-in-full anchors include Starter at $1,999, Studio at $4,500, and Signature at $8,500 launch fees, with the same renewal rates after go-live. Confirm exact amounts in your signed agreement.
Timing and delivery rules in this guide still apply — only the payment shape changes.
Public add-on: Extra Storage & Media
Extra Storage & Media is the only add-on on the public pricing page. Use it when your brand needs more than the standard media allowance for portfolio, product, or launch assets.
Analytics, commerce, social, brand experience, specialty modules, and CRM are included on Studio and Signature — not sold as separate public add-ons on day one.
Next steps
Visit the pricing page for live Founder Launch Plan numbers, renewal rates, and comparison tables. Read the launch term versus renewal guide for a deeper breakdown of how the clocks differ.
When you are ready for a recommendation tailored to your business, start an inquiry. Ownstack confirms pricing after reviewing fit and scope.